How much of the time you spend on Google AdWords campaigns is taken up just reviewing your current campaigns to see which keywords are performing well, and which are performing badly?
For many people responsible for managing the AdWords campaign, bid management takes up the bulk of their AdWords management time. Without proper Bid Management, the campaign performance will likely be being hindered by the lowest-performing keywords.
The result? Captivise automatically applies rules designed to maximise ROI across every campaign it manages, faster and more accurately than any human could.
Across each PPC campaign, some keywords will perform much better than others. The rules and techniques that PPC managers use to identify bid adjustments often aren’t simple. They must be developed over time and involve a lot of calculation. Assessing the performance of an individual keyword with regards to Costs Per Click, Impressions, and Click-Through Rate takes time as you calculate and evaluate. In the end, you’re still making a judgement a call. And, of course, humans can make mistakes and bias comes in to play.
When you extend that comparison to an entire campaign it’s a much bigger time investment.
With Captivise, you can set your margin or target cost-per-sale at campaign level, Captivise will then adjust the bids accordingly, leaving you to be able to focus on other tasks – like researching, adjusting ads, creating better landing pages, or even on building the next PPC campaign.
Many PPC account managers know how it feels to realise that one high-cost keyword which has never converted is still active – and, worse, that it’s recently had several clicks, squandering budget that could have been producing returns on other keywords.
Captivise doesn’t make that kind of mistake. As well as saving your time and your client’s or your company’s budget, you’ll save yourself worries that something may have been overlooked.
And by spending that time building new campaigns, you can expand your reach, targeting new groups of customers and building your market share.